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Augmented Reality Using Advance 3D Models

Augmented Reality is an exciting field of technology that lets humans work better and more closely with computers, information sources and other humans. It’s based on an astoundingly simple concept, but also an extremely powerful one, and it’s called spatial registration. Think about how things are laid out in the real world; every object occupies a space. Traditionally information doesn’t work that way, though. All the information stored on a PC, smartphone or other device is stored in the memory and displayed in on-screen windows. It’s much less intuitive – but it’s changing.


Augmented Reality (AR) is a variation of a Virtual Environment (VE), or Virtual Reality (VR) as it is more commonly called. Virtual Reality technologies completely immerse a user inside a synthetic environment and while immersed, the user cannot see the real world around him. In contrast, Augmented Reality is taking digital or computer generated information, whether it be images, audio, video, and touch or haptic sensations and overlaying them over in a real-time environment. Augmented Reality technically can be used to enhance all five senses, but its most common present-day use is visual. Unlike Virtual Reality, Augmented Reality allows the user to see the real world, with virtual objects superimposed upon or composited with the real world. Therefore, AR supplements reality, rather than completely replacing it. Augmented Reality can be thought of as the blend, or the “middle ground,” between the completely synthetic and the completely real.

Augmented Reality really allows for information to be presented visually that the user would not otherwise be able to detect. Just as there are millions of bits of information being transmitted all around us right now on some wireless frequency or another, we as people would be totally unaware of it without the mobile phones, tablets, and laptops that allow us to effectively channel the information. Augmented Reality, much like other graphical interfaces, gives us the ability to bring usable information into the visual spectrum in real time wherever we are. Augmented Reality is not just one technology. It is the combination of several technologies that work together to bring digital information into visual perception. AR is a highly compelling, virtually endless, collection of technology-assisted experiences that helps create the real-time Web.


Though it has been under development for over four decades, 2009 is widely considered the year that Augmented Reality technology became mainstream. The current hype surrounding this technology is similar to previous tech hype in the past; Virtual Reality during the 1990s and 3D online communities, such as Second Life, during the 2000s. For those technologies neither of them really lived up to the hype and many consumers stopped using them after the novelty wore off. Augmented Reality is, and may continue to, go through similar trials but there are some differences that give it a much better chance of widespread success. The first is the mobile smartphone which has become part of the developed world’s infrastructure and is rapidly becoming part of the entire world’s infrastructure. The mobile phone will act as a bridge from present-day AR to AR of the future, particularly as mobile phones continue to grow in speed and capability. By continuing to use the hybrid tracking and sensor fusion techniques available in mobiles today, many of the challenges of recognition will be overcome and in turn create an environment where more and more interesting and useful content is created for AR.

We are in the process of forming an Augmented Reality team that will develop unique solutions based on tying information more closely to real-world locations. We will promote and enable your brand, product or service using the latest hardware, or use advanced 3D models, animation and interactivity to give you radically new ways to work with data.